Finding wasted ad spend, tired creatives and ads ready to scale from your ad exports.
- 1Create a free account and open Ad Doctor (it shares your shop with Commerce).
- 2Export a report by day at ad level from Meta, TikTok or Google Ads, or load the sample ad account.
- 3Import it on Import and targets.
- 4Set your target cost per purchase and break-even ROAS, or let Commerce work them out.
- 5Read What to do and the budget plan, then act in your ad platform and import again next week.
Targets
Target cost per purchase is what one order leaves after product, shipping and fees: the most a purchase can cost before you lose money. Break-even ROAS is your average order value divided by that. Commerce works both out from your orders when you leave them empty.
Why ROAS looks higher than your sales
Ad platforms count sales their own way and often claim the same order twice. Ad Doctor compares what they claim with what your shop took in Commerce and tells you when the gap is over 25%.
Keeping data
Rows older than 120 days are removed each day. Importing the same days again replaces them.
Set your targets first. With targets set, no findings means nothing is wasting money, tiring or ready to scale on the rules.