How does attribution work?

Each deliverable has a ship date. The Ledger compares key metrics against the before baseline and links meaningful changes to the work that shipped before them. It shows correlation clearly labelled, not guesswork dressed up as certainty.

What is Project Wrapped?

A shareable one-page summary of your project's results: what shipped and what changed.

Do I need a big site for this to work?

It works best with steady traffic. On smaller sites the Ledger shows longer-term trends rather than week-by-week attribution.

Proof-of-Impact Ledger: every feature tied to its results

A1 · Zelvorm ConciergeA2 · AI Project BlueprintA3 · AI Website X-RayA4 · AI Brief BuilderA5 · Ask the JournalA6 · Brand BrainA7 · Meeting CopilotA8 · Catch Me UpA9 · AI Proofing PreflightA10 · AI Visibility TrackerB1 · Cost-of-Delay ClockB2 · Launch Probability ConeB3 · Taste GenomeB4 · Speak-to-PinB5 · Ghost UsersB6 · Scope SwapB7 · Stakeholder LensB8 · Monday PulseB9 · Proof-of-Impact LedgerB10 · Handover Twin

Industry firstPortal

Every feature we ship, tied to the numbers it moved.

The Proof-of-Impact Ledger connects your analytics, Google Search Console and revenue data to the work we ship. It sets a before baseline, then attributes changes in traffic, conversions and revenue to the specific deliverables behind them, so you can see which work paid off. At the end, share your Project Wrapped: the highlights, in one page.

Start a project

How it works

Sign-ups vs before baseline

+24%

Share your Project Wrapped

Sample

Proof-of-Impact Ledger · sample data

The difference

The usual way

Nobody can say what the website did

After launch, numbers move, but it's unclear which changes caused what, so the value of the work stays a matter of opinion.

With Proof-of-Impact Ledger

Results, attributed to work

The Ledger lines up each deliverable with the metrics that moved after it shipped, against a clear baseline.

How it works

01/ 04

1
Connect your data
Analytics, Search Console and revenue sources.
2
Set the baseline
Your numbers before the work, as the comparison point.
3
Attribute changes
Movements in key metrics are linked to the deliverables behind them.
4
Share Project Wrapped
A one-page summary of what the project achieved.

What you get

Prove the value

Show what the work achieved.

Learn what works

See which changes moved the numbers.

Before and after

A clear baseline for comparison.

Shareable

Project Wrapped for your team and board.

Labelled as AI

You always know what an AI produced.

Cites its sources

Answers link to where they came from.

A person signs off

Nothing reaches you without a human check.

Questions

Proof-of-Impact Ledger, answered.

We connect your analytics, Search Console and revenue to attribute changes to specific deliverables against a before baseline. Then you can share your Project Wrapped.

Web analytics such as Google Analytics 4, Google Search Console and your revenue data.

Works well with