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06 · Branding06 of 07

A clear, practical guide to your brand, with real examples and every asset one click away.

Brand guidelines fail when they're a 90-page PDF nobody reads. We create practical guidelines that answer the questions your team and suppliers really ask, show good and bad examples, and put every logo, colour and template one click away.

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What's included
Online hub for guidance and assets
1
Online hub for guidance and assets
Of core assets downloadable in one place
100%
Of core assets downloadable in one place
Typical timeline
2–4 wks
Typical timeline
1 Do this
Brand guidelines · illustration
Logo rulesColour and typeImageryIconographyTone of voiceLayout examplesAsset downloadsOnline brand hubLogo rulesColour and typeImageryIconographyTone of voiceLayout examplesAsset downloadsOnline brand hub
Sound familiar?

The problems we hear most often before someone asks us about brand guidelines.

01

A PDF nobody reads

Long, abstract documents get ignored, so people guess and the brand drifts.

02

Suppliers get it wrong

Printers, agencies and freelancers use stretched logos and the wrong colours because rules are unclear.

03

Assets scattered everywhere

The right logo file is somewhere in an email from two years ago.

What's included

01

Core rules

Logo use, clear space, colours, typography and imagery, explained simply.

02

Do's and don'ts

Visual examples of correct and incorrect use, so rules are easy to follow.

03

Applications

Real examples: website, social, presentations, documents and signage.

04

Voice section

How the brand writes, with examples, alongside how it looks.

05

Online brand hub

A web page or Notion space with searchable guidance and downloads.

06

Templates and assets

Logos, colour swatches, fonts and templates organised for easy access.

How we do it

You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.

  1. 1

    Gather

    Your identity, existing materials and the questions people ask most.

  2. 2

    Write and design

    Guidelines that are concise, visual and practical.

  3. 3

    Build the hub

    An online guide with every asset ready to download.

  4. 4

    Launch

    A walkthrough for your team and a version to share with suppliers.

1

Online hub for guidance and assets

100%

Of core assets downloadable in one place

2–4 wks

Typical timeline

Built for

Who this is for.

    Companies with many people creating content
    Brands working with several agencies
    Businesses after a rebrand
    Franchises and multi-location brands
Tools we useFigmaIllustratorBrand BrainNotion guidelines
Helpful extras

Try it yourself, or see what's built in.

Questions

Brand guidelines, answered.

Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.

Yes. We document your current identity, fill gaps, such as digital use, and clean up inconsistencies along the way.

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Next in Branding

Rebrands & brand refresh

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