Does schema guarantee rich results?

No. Schema makes you eligible, but search engines decide when to show rich results.

Where should I put the code?

Usually in the page's head, though anywhere in the HTML works. Many CMSs have a field or plugin for it.

Should I add schema to every page?

Add Organization or LocalBusiness site-wide, then the type that fits each page, such as Article for posts and Product for products.

Schema markup (JSON-LD) generator

Free tool · no signup

Pick a type, fill in the fields, and copy ready-to-paste JSON-LD.

Name

URL

Logo URL

Description

Social profile URLs (comma-separated)

JSON-LD

{
  "@context": "https://schema.org",
  "@type": "Organization"
}

What it does

Fill in a simple form and get valid JSON-LD structured data for Organization, LocalBusiness, Article, Product or FAQPage, ready to paste into your page.

01
Five common types
Organization, LocalBusiness, Article, Product and FAQPage, the types most sites need.
02
Required and recommended fields
The properties search engines look for, laid out as a form.
03
Valid JSON-LD
Correctly formatted output with @context and @type set for you.
04
Copy and paste
One click to copy the script tag into your page or CMS.

How to use it

1
Choose a type
Pick the schema type that matches the page.
2
Fill in the details
Add your name, address, prices or questions, depending on the type.
3
Add it to the page
Paste the code into the page's head or body, then test it with Google's Rich Results Test.

Reading your results

Good

Matches the page

Every fact in the schema is visible on the page and accurate.

Check

Missing recommended fields

Valid, but fewer details mean fewer chances of rich results.

Fix

Doesn't match the page

Marking up content that isn't on the page breaks search engine guidelines.

Why it matters

Structured data describes your business, products and content in a format machines read reliably. It can make your listings eligible for rich results, such as prices, ratings and FAQs, and helps AI systems get your facts right.