Who Killed Tina

Monthly streams
Countries reached
Payment success rate
Episode completion
A viral Norwegian true-crime series needed monetisation infrastructure with international reach, including regional payment methods like Vipps for the domestic market.
WooCommerce with custom streaming logic, episode gating, Vipps and card payment routing, and automatic language detection optimised for mobile viewing.
Zelvorm vs industry average.
Scores as published in the original case study.
Stream completion
78 vs 43+35
Payment success
92 vs 74+18
Mobile viewer share
71 vs 52+19
Platform performance
91 vs 62+29
Platform
- WordPress
- WooCommerce
Streaming
- Custom video player
- HLS
- Content gating
Payments
- Vipps
- Stripe
- Payment routing
Localisation
- Norwegian
- English
- Geo detection
Week 1
Strategy
Weeks 2–3
Platform setup
Weeks 4–8
Build
Week 9
Launch
Next project
Inbox Setup
Email management, redesigned for conversion.

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