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Work / Software Development / 2024

Who Killed Tina

Who Killed Tina project screens
50k+

Monthly streams

14+

Countries reached

92%

Payment success rate

78%

Episode completion

The challenge

A viral Norwegian true-crime series needed monetisation infrastructure with international reach, including regional payment methods like Vipps for the domestic market.

The solution

WooCommerce with custom streaming logic, episode gating, Vipps and card payment routing, and automatic language detection optimised for mobile viewing.

Benchmarks

Zelvorm vs industry average.

Scores as published in the original case study.

Stream completion

78 vs 43+35

Payment success

92 vs 74+18

Mobile viewer share

71 vs 52+19

Platform performance

91 vs 62+29

Stack

Platform

  • WordPress
  • WooCommerce

Streaming

  • Custom video player
  • HLS
  • Content gating

Payments

  • Vipps
  • Stripe
  • Payment routing

Localisation

  • Norwegian
  • English
  • Geo detection
Timeline · 9 weeks

    Week 1

    Strategy

    Weeks 2–3

    Platform setup

    Weeks 4–8

    Build

    Week 9

    Launch

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