01
Static posts get scrolled past
In feeds full of video, still images struggle to stop the thumb.
03 · Graphic Design06 of 06
Explainers, social video and logo animation that stop the scroll and explain in seconds.
Motion catches the eye in a feed and explains in seconds what a paragraph takes a minute to say. We design and animate explainer videos, social clips, logo stings and interface motion that feel unmistakably like your brand.
- Aspect ratios exported: 16:9, 1:1, 9:16
- 3
- Aspect ratios exported: 16:9, 1:1, 9:16
- Of videos captioned for silent autoplay
- 100%
- Of videos captioned for silent autoplay
- Typical timeline for a 60–90s explainer
- 2–4 wks
- Typical timeline for a 60–90s explainer
1080 × 1920
Explainer videosSocial videoLogo animationAnimated adsUI and product motionLottie animationsKinetic typographyEvent visualsExplainer videosSocial videoLogo animationAnimated adsUI and product motionLottie animationsKinetic typographyEvent visuals
Sound familiar?
The problems we hear most often before someone asks us about motion graphics.
02
Your product is hard to explain
Abstract services and software are difficult to picture, so prospects drift away before they understand.
03
Video feels off-brand
Templates and generic stock footage look like everyone else's ads.
What's included
01
Script and storyboard
We write the script and sketch every scene before animation begins.
02
Style frames
Key frames in your brand style so you approve the look first.
03
Animation
2D motion, kinetic type and product animation, smooth and purposeful.
04
Sound and voice
Music, sound design and voiceover sourced or recorded as needed.
05
Every format
Exports for 16:9, 1:1 and 9:16, with captions for silent autoplay.
06
Web-ready motion
Lottie and lightweight animations for websites and apps that don't slow pages down.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Concept
Goal, audience, length and where the video will run, turned into a creative concept.
- 2
Script and board
Script and storyboard agreed before any animation.
- 3
Animate
Style frames first, then full animation with review rounds.
- 4
Deliver
Final exports in every size and format you need, with captions.
3
Aspect ratios exported: 16:9, 1:1, 9:16
100%
Of videos captioned for silent autoplay
2–4 wks
Typical timeline for a 60–90s explainer
Built for
Who this is for.
SaaS and tech companies explaining products
Brands advertising on social
Businesses launching something new
Teams adding motion to their website
Tools we useFigmaAdobe IllustratorPhotoshopAfter EffectsCanva templates
Questions
Motion graphics, answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
Usually 60 to 90 seconds for a homepage or sales explainer, and 6 to 30 seconds for social ads. Shorter is almost always better.
More in Graphic Design
The rest of the toolkit.
- 01Marketing & sales collateralBrochures, one-pagers and proposals that look premium and make the case in seconds.
- 02Social media templatesPost, story and carousel templates your team can fill in minutes, on every platform.
- 03Pitch & presentation decksInvestor pitches, sales decks and keynotes with a clear story and slides people remember.
- 04Illustration & iconographyCustom icon sets and illustrations that explain, delight and make your brand unmistakable.
- 05Packaging & printBoxes, labels and print that win the shelf, the unboxing moment and the second purchase.
From the Journal
Read before you decide.
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Next in Graphic Design
Marketing & sales collateral
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