01
Mixed icon styles
Icons from different packs, with different strokes and corners, make interfaces look thrown together.
03 · Graphic Design04 of 06
Custom icon sets and illustrations that explain, delight and make your brand unmistakable.
Stock icons and illustrations make you look like everyone who bought the same pack. We create custom icons and illustrations in a consistent style, designed for your product and brand, so complex ideas become simple and your visuals become yours.
- Consistent grid for every icon
- 1
- Consistent grid for every icon
- Lightweight files, sharp at any size
- SVG
- Lightweight files, sharp at any size
- Style directions explored first
- 2–3
- Style directions explored first
Icon grid
Aa
Stroke · radius · style
Custom icon setsSpot illustrationsHero artworkProduct illustrationsInfographicsEmpty statesAnimated iconsSVG filesCustom icon setsSpot illustrationsHero artworkProduct illustrationsInfographicsEmpty statesAnimated iconsSVG files
Sound familiar?
The problems we hear most often before someone asks us about illustration & iconography.
02
Stock art everyone recognises
The same illustrated characters appear on thousands of websites, so yours fades into the crowd.
03
Hard ideas, no visuals
Complex products and processes are explained in walls of text because nothing helps people picture them.
What's included
01
Style exploration
A few directions for line weight, shape, colour and character, so you choose the look before production.
02
Icon set on a grid
Icons drawn on a consistent grid with matched stroke, corners and optical size.
03
Spot illustrations
Small illustrations for features, onboarding, empty states and error pages.
04
Hero artwork
Larger pieces for homepages, campaigns and covers that set the tone.
05
Infographics
Processes and data turned into visuals people understand quickly.
06
Production files
Optimised SVGs, a Figma library and usage guidelines for future additions.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Brief
Where the visuals will be used, what they need to explain and the feeling they should create.
- 2
Explore
Style tests on a few real subjects so you can compare directions.
- 3
Produce
The full set, reviewed in batches so changes stay quick.
- 4
Deliver
Optimised files, a Figma library and a guide for adding more in the same style.
1
Consistent grid for every icon
SVG
Lightweight files, sharp at any size
2–3
Style directions explored first
Built for
Who this is for.
SaaS products and apps
Brands with complex products to explain
Websites relying on stock art
Companies building a design system
Tools we useFigmaAdobe IllustratorPhotoshopAfter EffectsCanva templates
Helpful extras
Try it yourself, or see what's built in.
Questions
Illustration & iconography, answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
Yes. Once the project is paid, you own full rights to the custom icons and illustrations we create for you.
More in Graphic Design
The rest of the toolkit.
- 01Marketing & sales collateralBrochures, one-pagers and proposals that look premium and make the case in seconds.
- 02Social media templatesPost, story and carousel templates your team can fill in minutes, on every platform.
- 03Pitch & presentation decksInvestor pitches, sales decks and keynotes with a clear story and slides people remember.
- 04Packaging & printBoxes, labels and print that win the shelf, the unboxing moment and the second purchase.
- 05Motion graphicsExplainers, social video and logo animation that stop the scroll and explain in seconds.
From the Journal
Read before you decide.
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6 Nov 2026 · 4 min read
BrandingBrand Identity vs Logo: Why Your Business Needs More Than a Mark
A logo is one asset. Brand identity is the whole system it belongs to. Here's why confusing the two costs businesses real money.
30 May 2026 · 5 min read
Graphic DesignWhy Consistent Visual Design Is a Revenue Lever, Not a Cost Centre
Consistent visual design isn't a nice-to-have — it measurably increases trust and conversion. Here's the actual mechanism behind why.
5 May 2026 · 5 min read
Next in Graphic Design
Packaging & print
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