Knowing who buys, and why they hesitate, makes every ad and page sharper. You get three distinct buyers with what moves them, what stops them, and a hook written for each.
Get three distinct people who'd buy your product: who they are, their pains and wants, what stops them buying, where they spend time online, interests to target in ads, and a hook written for each.
01
Three different buyers
Different reasons to buy, not the same person at three ages.
02
Pains and objections
What they want solved, and what makes them hesitate.
03
Where to find them
The platforms and communities they spend time in.
04
Targeting and hooks
Ad interests to start with, and a hook for each person.
- 1
Name the product
Add the price and market for sharper answers.
- 2
Pick a persona to test
Build an ad set and creative for each, with its hook.
- 3
Let results decide
Keep the persona whose ads sell, and refine it from real customers.
A clear winner
Make more creatives for that buyer and widen the targeting.
All similar
Run it again with a narrower product description to get more distinct buyers.
Nobody bites
The product may not solve a strong enough problem. Check it in Product Lab or with the Review miner.
A hook written for one specific buyer beats a general one. Personas give each ad set a person to speak to, and objections to answer on the page.
About the buyer persona builder.
No, they're made-up profiles to test against. Real customer data should correct them over time.