Creators get dozens of messages. This writes one that's short, personal and clear about what's in it for them, plus the offer options and a brief that covers deliverables and disclosure.
Get a first DM, an email, a follow-up, three offer structures and a creator brief, written for your product, the platform and the size of creator you're after.
01
A first message that gets read
Short, personal, and clear about what's in it for them.
02
An email and a follow-up
For creators who list an email, and a polite nudge a week later.
03
Three offers
Free product, free product plus commission, or free product plus a fee, with typical numbers.
04
A creator brief
Deliverables, dos and don'ts, and the disclosure they must use.
- 1
Describe the product
Brand and product name.
- 2
Pick the platform and size
Nano and micro creators usually answer more and cost less.
- 3
Personalise each message
Fill in the [brackets] with their name and a video of theirs you liked.
Replies coming in
Send the brief before anything ships, so everyone agrees on what's posted.
No replies
Make the first line about them, not you, and try smaller creators.
No disclosure
Paid or gifted posts must be marked as ads (#ad) under FTC and ASA rules.
A real person using your product is the most persuasive ad there is, and creator videos make the best paid ads too. The first message decides whether they ever watch your product.
About the influencer outreach writer.
No, they're typical ranges for the creator size. Every creator sets their own price.