How do I add schema in Webflow?

Add JSON-LD in page custom code, and use CMS fields to generate it dynamically for collection pages.

What does Webflow do automatically for SEO?

Sitemaps, SSL, fast hosting, responsive images and editable meta tags. Our article on Webflow SEO explains what you must do yourself.

Do Webflow interactions hurt performance?

They can. Heavy animations and large assets slow pages, especially on mobile, so use them purposefully.

Webflow SEO checker

Free tool · no signup

Scan your Webflow site for SEO, AI search and speed issues — schema, AI answers and speed checks.

What it does

Check a Webflow page for schema, AI-ready answers, image formats and speed, and find the settings Webflow leaves to you.

01
Webflow detection
Confirms the page is built in Webflow.
02
PageSpeed scores
Performance, accessibility and SEO for the page.
03
Structured data
Whether schema is present, which Webflow leaves you to add.
04
Images and AI readiness
Modern formats and clear, answer-ready content.

How to use it

1
Enter a Webflow page
Start with your homepage or a CMS template page, the page that matters most for sales.
2
Run the scan
We load the page, run Google PageSpeed and check structured data, images and AI-search readiness.
3
Fix the biggest issues first
Start with failed checks on your highest-traffic templates, then re-scan.

Reading your results

Good

Polished and fast

Light pages, schema added and descriptive titles across CMS templates.

Check

Missing schema

Webflow doesn't add structured data automatically. Add it in custom code or CMS fields.

Fix

Heavy interactions

Large animations, Lottie files and unoptimised images slow pages down.

Why it matters

Webflow produces clean code and handles hosting, sitemaps and SSL. Schema, alt text, heading structure and the weight of interactions are still up to you, and they're often where Webflow sites fall short.