The challenge
Cocoon makes designer bathtubs and basins at around €16k a piece, on a WordPress store. Standard e-commerce treats a bathtub like a SKU: a grid, a thumbnail, a price. At that price the object is the argument.
The solution
A redesign for the brand: every product gets a full-bleed editorial frame and motion carries the pitch. The homepage hero is a custom slider, not a static banner: one object at a time, full width, paced to how long someone actually looks at a bathtub, on a dark palette so chrome and stone read as material.
What we built
- 01A custom hero slider: one object at a time, full width
- 02Full-bleed editorial frames for every product
- 03A dark palette so chrome and stone read as material
- 04Motion choreographed, never decorative
Stack
Role
- Interaction design
- UX and UI design
Tools
- Figma
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