01
Notifications that get apps deleted
Too many generic pushes train users to turn notifications off, or remove the app.
04 · Mobile App Development06 of 07
Notifications people welcome, and analytics that show exactly where users stay or leave.
Push notifications are the most direct line to your users, and the fastest way to annoy them. We set up thoughtful, personalised notifications and the analytics to measure them, so you can see retention, funnels and which features actually matter.
- Tracking plan documenting every event
- 1
- Tracking plan documenting every event
- Retention and funnel dashboards
- Weekly
- Retention and funnel dashboards
- Notifications that respect user choice
- Opt-in
- Notifications that respect user choice
Opens
Day-7 retention
Conversions
Best week yet
Push notificationsPersonalised messagingEvent trackingFunnelsRetention cohortsCrash reportingDashboardsPrivacy and consentPush notificationsPersonalised messagingEvent trackingFunnelsRetention cohortsCrash reportingDashboardsPrivacy and consent
Sound familiar?
The problems we hear most often before someone asks us about push notifications & analytics.
02
Flying blind after launch
Without proper events and funnels, you can't tell which features people use or where they drop off.
03
Data you can't trust
Messy, duplicated events produce dashboards nobody believes.
What's included
01
Notification strategy
Which messages to send, when and to whom, with sensible limits.
02
Push setup
Apple and Google push services configured, with deep links into the right screen.
03
Event plan
A tracking plan naming every important action, so data stays clean.
04
Analytics implementation
Events, user properties and funnels set up in your chosen analytics tool.
05
Retention dashboards
Cohorts, funnels and key metrics your team can check weekly.
06
Consent and privacy
Opt-ins and data handling that respect user choice and privacy law.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Define success
The metrics that matter: activation, retention, conversion and engagement.
- 2
Plan events
A tracking plan agreed before implementation.
- 3
Implement
Analytics and push integrated, tested and verified.
- 4
Review and improve
Regular reviews of the data, with experiments to improve retention.
1
Tracking plan documenting every event
Weekly
Retention and funnel dashboards
Opt-in
Notifications that respect user choice
Built for
Who this is for.
Apps with good downloads but poor retention
Teams without reliable app analytics
Products launching new features
Apps relying on repeat use
Tools we useReact NativeExpoSwiftKotlinNode.jsPostgreSQLFirebaseStripe
Helpful extras
Try it yourself, or see what's built in.
Questions
Push notifications & analytics, answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
Common choices include Firebase, Amplitude, Mixpanel and PostHog. We recommend based on your needs, budget and privacy requirements.
More in Mobile App Development
The rest of the toolkit.
- 01iOS & Android appsFast, polished iOS and Android apps, designed around the few things your users do every day.
- 02Cross-platform (React Native / Expo)React Native and Expo apps that feel native on iPhone and Android, built once and shipped faster.
- 03App UI/UX designFlows, screens and prototypes designed for thumbs, small screens and short attention spans.
- 04APIs & backendAccounts, data, payments and integrations built securely and ready to scale.
- 05App Store submissionListings, screenshots, privacy forms and review handled for both stores.
- 06Post-launch maintenanceOS updates, crash fixes and store compliance handled, with time to keep improving.
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Post-launch maintenance
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