Can you change the Shopify checkout?

Shopify limits checkout customisation, especially outside Shopify Plus, but there's still a lot we can do: payment options, delivery messaging, cart page improvements and checkout extensions.

Do abandoned cart emails really work?

Yes, a well-timed series often recovers a meaningful share of abandoned carts. We write and set them up in your email platform.

Should we offer buy now, pay later?

It can increase conversion for higher-priced items. We'll look at your products and customers before recommending it.

Checkout Optimisation & Cart Abandonment Fixes

10 · E-commerce Solutions02 of 06

Find where shoppers abandon, remove the friction and recover the carts that still slip away.

Shoppers who reach checkout have already decided to buy. Losing them there is the most expensive leak in e-commerce. We analyse where and why people abandon, fix the friction, add the payment options they expect and set up recovery for the carts that still get away.

Start a project

What's included

Prioritised list of checkout fixes: 1; Prioritised list of checkout fixes
Express payment options reviewed: 4+; Express payment options reviewed
Typical first round of improvements: 2–4 wks; Typical first round of improvements

Visits

Checkouts

Orders

Fewer drop-offs

Checkout optimisation · illustration

Funnel analysisGuest checkoutExpress paymentsDelivery costs up frontTrust signalsForm simplificationAbandoned cart emailsA/B testingFunnel analysisGuest checkoutExpress paymentsDelivery costs up frontTrust signalsForm simplificationAbandoned cart emailsA/B testing

Sound familiar?

The problems we hear most often before someone asks us about checkout optimisation.

Surprise costs at the end

Delivery charges revealed at the last step are one of the most common reasons people abandon.

Forced accounts

Making shoppers create an account before paying adds friction at the worst moment.

Missing payment options

Shoppers who expect Apple Pay, PayPal or Klarna leave when they can't find them.

What's included

Funnel analysis

Where shoppers drop off from bag to confirmation, by device and channel.

Session reviews

Recordings and heatmaps showing exactly where people hesitate.

Friction fixes

Fewer fields, clearer errors, guest checkout and costs shown early.

Express payments

Apple Pay, Google Pay, PayPal and buy-now-pay-later where appropriate.

Trust and reassurance

Delivery, returns and security information placed where doubts arise.

Cart recovery

Abandoned cart emails and reminders that bring shoppers back.

How we do it

01/ 04

You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.

1
Measure
Funnel data, recordings and a full checkout review.
2
Prioritise
Fixes ranked by expected impact and effort.
3
Fix and test
Changes implemented, with A/B tests where traffic allows.
4
Recover
Abandoned cart flows set up and optimised.

Prioritised list of checkout fixes

Express payment options reviewed

2–4 wks

Typical first round of improvements

Built for

Who this is for.

Stores with high cart abandonment

Brands spending heavily on acquisition

Stores with complex delivery options

Businesses selling internationally

Tools we useShopifyWooCommerceStripeVippsKlaviyoAlgolia

Helpful extras

Try it yourself, or see what's built in.

Built in · AIGhost UsersFive AI customers test every build before you do.See how it works

Built in · AIProof-of-Impact LedgerEvery feature we ship, tied to the numbers it moved.See how it works

Questions

Checkout optimisation, answered.

Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.

Rates are high across e-commerce, often well over half of carts. What matters is your trend and the reasons behind it, which is what our analysis uncovers.