01
Manufacturer descriptions
Copying the supplier's text means hundreds of other stores have identical pages.
10 · E-commerce Solutions03 of 06
Schema, descriptions, images and category pages optimised so shoppers find you first.
Shoppers search for products by name, feature and problem. If your product pages are thin, duplicated or slow, they never see you. We optimise product and category pages with unique content, product schema, image SEO and clean technical structure, for search results and AI shopping answers.
- Of product templates with valid schema
- 100%
- Of product templates with valid schema
- Canonical URL per product
- 1
- Canonical URL per product
- Of products optimised first, by revenue
- Top 20%
- Of products optimised first, by revenue
vegan leather backpack
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Your product
Product schemaUnique descriptionsCategory pagesImage SEOReviews markupFaceted navigationInternal linkingGoogle Merchant CenterProduct schemaUnique descriptionsCategory pagesImage SEOReviews markupFaceted navigationInternal linkingGoogle Merchant Center
Sound familiar?
The problems we hear most often before someone asks us about product page SEO.
02
Duplicate URLs everywhere
Filters, variants and sorting options create thousands of near-identical pages competing with each other.
03
No rich results
Missing product schema means no prices, stock or star ratings in search results.
What's included
01
Technical audit
Crawling, indexing, duplicates, filters and speed across your catalogue.
02
Product schema
Price, availability, reviews and identifiers marked up correctly.
03
Description templates
Unique, helpful descriptions written or templated at scale.
04
Category pages
Category copy, filters and internal links built to rank for broad searches.
05
Image SEO
File names, alt text, sizes and formats optimised for search and speed.
06
Merchant Center
Product feeds checked for free listings and Shopping ads.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Audit
Catalogue, templates and technical setup reviewed.
- 2
Fix structure
Duplicates, filters and canonicals sorted.
- 3
Optimise content
Priority products and categories improved first.
- 4
Measure
Rankings, rich results and organic revenue tracked.
100%
Of product templates with valid schema
1
Canonical URL per product
Top 20%
Of products optimised first, by revenue
Built for
Who this is for.
Stores relying on paid ads for every sale
Large catalogues with duplicate content
Shopify and WooCommerce stores
Brands selling against marketplaces
Tools we useShopifyWooCommerceStripeVippsKlaviyoAlgolia
Helpful extras
Try it yourself, or see what's built in.
Questions
Product page SEO, answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
Ideally, yes, especially for your most important products. For large catalogues we create templates that combine unique elements with structured data.
More in E-commerce Solutions
The rest of the toolkit.
- 01Shopify & WooCommerce storesCustom themes, fast product pages and the right apps, on the platform that fits your business.
- 02Checkout optimisationFind where shoppers abandon, remove the friction and recover the carts that still slip away.
- 03Subscriptions & multi-currencySubscribe-and-save, memberships and local pricing that turn one-off buyers into regulars, worldwide.
- 04Inventory & ERP syncReal-time stock, orders and accounting flowing between your store, warehouse and ERP.
- 05Regional payments (Stripe, Vipps, Klarna)Stripe, Vipps, Klarna and local payment methods, set up properly for each market.
From the Journal
Read before you decide.
Digital MarketingImage SEO: How to Optimise Images for Speed and Rankings
Images are often the heaviest part of a page. How to optimise them for speed, accessibility and search: formats, compression, sizing, alt text, file names, lazy loading and more.
6 Nov 2026 · 4 min read
E-commerce SolutionsShopify SEO in 2026: The Technical Checklist Most Stores Get Wrong
Shopify handles some SEO basics automatically and leaves real gaps in others. A practical checklist of what's covered out of the box and what you still need to fix yourself.
18 Oct 2026 · 6 min read
E-commerce SolutionsE-commerce SEO Checklist: Product Pages That Rank and Convert
Most product pages are invisible to Google because of the same five missing elements. A complete e-commerce SEO checklist that fixes them.
27 Jun 2026 · 5 min read
Next in E-commerce Solutions
Subscriptions & multi-currency
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