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A monthly block of design and development time, spent on the changes that matter most.

The best websites are never finished; they get a little better every month. Improvement hours give you a reliable block of our team's time for new pages, features, SEO fixes and conversion tweaks, prioritised with you and tracked in your dashboard.

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What's included
Planning and reporting
Monthly
Planning and reporting
Shared, prioritised backlog
1
Shared, prioritised backlog
Predictable monthly cost
Fixed
Predictable monthly cost
Request
Prioritise
Build
Ship
Now
Monthly improvement hours · illustration
New pagesSmall featuresContent updatesSEO improvementsConversion tweaksDesign refinementsIntegrationsPrioritised backlogNew pagesSmall featuresContent updatesSEO improvementsConversion tweaksDesign refinementsIntegrationsPrioritised backlog
Sound familiar?

The problems we hear most often before someone asks us about monthly improvement hours.

01

Good ideas, no capacity

Improvements pile up because there's no one available to make them.

02

Big redesigns every few years

Sites stagnate between expensive redesigns instead of evolving steadily.

03

Unpredictable costs

Every small change needs a new quote, so it's easier to do nothing.

What's included

01

Monthly hours

A set number of design and development hours each month.

02

Shared backlog

A prioritised list of improvements, visible in your dashboard.

03

Monthly planning

A short call to agree what to work on next.

04

Design and development

Hours used flexibly across design, build, content and SEO.

05

Impact tracking

Changes tied to the metrics they're meant to move.

06

Monthly report

What was done, hours used and results.

How we do it

You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.

  1. 1

    Plan

    We agree priorities for the month together.

  2. 2

    Build

    Our team works through the backlog.

  3. 3

    Ship

    Changes tested and released.

  4. 4

    Measure

    Results reviewed and next priorities set.

Monthly

Planning and reporting

1

Shared, prioritised backlog

Fixed

Predictable monthly cost

Built for

Who this is for.

    Businesses with a steady stream of ideas
    Marketing teams needing regular changes
    Sites that should evolve, not be rebuilt
    Companies wanting predictable costs
Tools we useVercelCloudflareSentryUptimeRobotWP Rocket
Helpful extras

Try it yourself, or see what's built in.

Questions

Monthly improvement hours, answered.

Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.

It depends on how much you want to change each month. We'll suggest a starting point based on your backlog and adjust after a few months.

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From the Journal

Read before you decide.

Digital Marketing

How to Measure the ROI of a Website Redesign

Did the new website pay off? How to set a baseline, pick the right metrics, attribute results to specific changes and calculate a website redesign's return on investment.

6 Nov 2026 · 4 min read

Consulting

Scope Creep: How to Handle New Ideas Without Blowing the Budget

Scope creep sinks budgets and deadlines, but saying no to every new idea makes worse products. Here's how to handle change fairly, with swaps, quick quotes and clear rules.

6 Nov 2026 · 4 min read

Maintenance & Support

How Often Should You Update Your Website? A Maintenance Checklist

A website isn't a one-time project. Here's a realistic maintenance schedule covering security, content, and performance — and what breaks without it.

19 May 2026 · 4 min read

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