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05 · Digital Marketing05 of 07

Welcome, nurture and win-back flows that turn subscribers into customers automatically.

Email is still one of the most profitable channels, when it's automated well. We plan, write, design and build the flows that run in the background: welcoming new subscribers, nurturing leads, recovering abandoned carts and bringing customers back.

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What's included
Core flows: welcome, nurture, cart, post-purchase, win-back
5
Core flows: welcome, nurture, cart, post-purchase, win-back
Email authentication records checked: SPF, DKIM, DMARC
3
Email authentication records checked: SPF, DKIM, DMARC
Typical time to launch core flows
2–4 wks
Typical time to launch core flows
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Welcome
Nurture
Sale
Email marketing automation · illustration
Welcome seriesLead nurtureAbandoned cartPost-purchaseWin-backNewslettersSegmentationDeliverabilityWelcome seriesLead nurtureAbandoned cartPost-purchaseWin-backNewslettersSegmentationDeliverability
Sound familiar?

The problems we hear most often before someone asks us about email marketing automation.

01

A list you never use

Subscribers sign up and hear nothing for months, so by the time you email they've forgotten who you are.

02

One email for everyone

Generic blasts ignore what people bought or looked at, so open rates and sales keep sliding.

03

Landing in spam

Missing authentication and poor list hygiene send your emails to spam folders.

What's included

01

Flow strategy

The automations that matter most for your business, mapped from trigger to goal.

02

Copywriting

Emails written in your voice, with subject lines that get opened and clear calls to action.

03

Email design

Responsive, on-brand templates that look right in every major inbox.

04

Segmentation

Lists and tags based on behaviour and purchases, so people get relevant emails.

05

Platform setup

Flows built in Klaviyo, Mailchimp, HubSpot or your platform of choice.

06

Deliverability

SPF, DKIM and DMARC checked, plus list hygiene to keep you out of spam.

How we do it

You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.

  1. 1

    Map

    Customer journey, existing data and the flows that will make the biggest difference.

  2. 2

    Write and design

    Copy and templates for each flow, reviewed together.

  3. 3

    Build and test

    Automations configured, tested end to end and checked across inboxes.

  4. 4

    Optimise

    Monthly reviews of opens, clicks and revenue, with tests to improve them.

5

Core flows: welcome, nurture, cart, post-purchase, win-back

3

Email authentication records checked: SPF, DKIM, DMARC

2–4 wks

Typical time to launch core flows

Built for

Who this is for.

    E-commerce brands with growing lists
    B2B firms with long sales cycles
    Course and membership businesses
    Teams sending only occasional newsletters
Tools we useGoogle Search ConsoleGA4Google AdsMeta AdsKlaviyoSemrushLooker Studio
Helpful extras

Try it yourself, or see what's built in.

Questions

Email marketing automation, answered.

Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.

Klaviyo is excellent for e-commerce, HubSpot for B2B with a CRM, and Mailchimp or Brevo for simpler needs. We recommend one based on your data and budget.

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