01
Twenty pages of screenshots
Reports packed with charts but no conclusions leave you to work out what it all means.
05 · Digital Marketing07 of 07
Plain-English monthly reports that connect marketing activity to leads and revenue.
A good report answers three questions: what happened, why, and what we do next. We pull your data together across channels, explain it in plain English and recommend the next actions, so marketing decisions are based on evidence, not on whoever shouts loudest.
- Dashboard across every channel
- 1
- Dashboard across every channel
- Plain-English monthly summary
- 1 page
- Plain-English monthly summary
- Review call with clear next steps
- Monthly
- Review call with clear next steps
Traffic
Leads
Revenue
What changed
Cross-channel dashboardLeads and revenueSEO performanceAd performanceEmail performancePlain-English summaryRecommendationsMonthly callCross-channel dashboardLeads and revenueSEO performanceAd performanceEmail performancePlain-English summaryRecommendationsMonthly call
Sound familiar?
The problems we hear most often before someone asks us about monthly performance reporting.
02
Channels reported separately
SEO, ads and email each have their own report, so nobody sees the full picture.
03
Activity, not outcomes
Impressions and clicks are reported, while leads and revenue are nowhere to be found.
What's included
01
Unified dashboard
Data from analytics, ads, search and email in one live dashboard.
02
Outcome metrics
Leads, sales, revenue and cost per acquisition front and centre.
03
Plain-English summary
One page explaining what happened and why, without jargon.
04
Recommendations
The three or four actions we suggest for next month, with expected impact.
05
Monthly review call
A short call to go through the results and agree priorities.
06
Goal tracking
Progress against the targets we set together, month by month.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Agree the goals
We decide which outcomes matter and how to measure them.
- 2
Connect the data
Analytics, ad platforms, CRM and email connected into one dashboard.
- 3
Report
A monthly summary, the live dashboard and clear recommendations.
- 4
Review
A monthly call to discuss results and agree next steps.
1
Dashboard across every channel
1 page
Plain-English monthly summary
Monthly
Review call with clear next steps
Built for
Who this is for.
Businesses working with several marketing suppliers
Leadership teams who want clarity, not charts
In-house teams that need an outside view
Companies setting marketing budgets
Tools we useGoogle Search ConsoleGA4Google AdsMeta AdsKlaviyoSemrushLooker Studio
Helpful extras
Try it yourself, or see what's built in.
Questions
Monthly performance reporting, answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
Typically GA4, Search Console, Google Ads, Meta, LinkedIn, your email platform and CRM, combined in Looker Studio or a similar dashboard.
More in Digital Marketing
The rest of the toolkit.
- 01SEO & technical SEOTechnical fixes, content and authority, measured in rankings, traffic and enquiries, not vanity metrics.
- 02Generative Engine Optimisation (GEO)Make your business the answer AI assistants give, and track how often they do.
- 03Local SEOGoogle Business Profile, reviews and local pages that win the map pack in the areas you serve.
- 04Paid search & social (PPC)Google, Meta and LinkedIn campaigns managed for profit, not clicks.
- 05Email marketing automationWelcome, nurture and win-back flows that turn subscribers into customers automatically.
- 06Analytics & conversion trackingGA4, tag management and conversion tracking set up properly, so every decision is based on real data.
From the Journal
Read before you decide.
Digital MarketingHow to Measure the ROI of a Website Redesign
Did the new website pay off? How to set a baseline, pick the right metrics, attribute results to specific changes and calculate a website redesign's return on investment.
6 Nov 2026 · 4 min read
Digital MarketingGoogle Search Console for Beginners: The Reports That Actually Matter
Google Search Console is free and tells you how Google sees your site. A beginner's guide to setting it up and the reports worth checking: Performance, Pages, URL Inspection and more.
6 Nov 2026 · 5 min read
Digital MarketingSEO vs PPC: Where Should Your First Marketing Budget Go?
SEO and PPC aren't competitors — but if you can only fund one first, the right answer depends on three specific factors. Here's how to decide.
14 Mar 2026 · 5 min read
Next in Digital Marketing
SEO & technical SEO
Start a project
Tell us what you're building. You'll hear from a human within 24 hours, with an AI Blueprint already waiting.
contact@zelvorm.com · Avg. response under 24h