01
Spend going on the wrong searches
Broad keywords and missing negatives mean you pay for clicks from people who were never going to buy.
05 · Digital Marketing04 of 07
Google, Meta and LinkedIn campaigns managed for profit, not clicks.
Paid ads can bring customers tomorrow, or burn budget on clicks that never buy. We build campaigns around your margins, target the people most likely to convert, write creative that earns the click and send them to pages built to turn that click into revenue.
- Campaign optimisation
- Weekly
- Campaign optimisation
- Platforms: Google, Meta, LinkedIn
- 3
- Platforms: Google, Meta, LinkedIn
- Of accounts owned by you
- 100%
- Of accounts owned by you
Spend
Leads
Cost per lead
Best month yet
Google AdsPerformance MaxMeta adsLinkedIn adsRemarketingAd creativeLanding pagesConversion trackingGoogle AdsPerformance MaxMeta adsLinkedIn adsRemarketingAd creativeLanding pagesConversion tracking
Sound familiar?
The problems we hear most often before someone asks us about paid search & social (PPC).
02
Clicks, but no customers
Ads send traffic to a generic homepage that doesn't match the ad or make it easy to act.
03
No idea what's profitable
Without proper tracking, platforms optimise for clicks while you can't see which campaigns make money.
What's included
01
Account audit
A review of structure, targeting, wasted spend, tracking and creative in your current accounts.
02
Campaign strategy
Channels, budgets and goals set around your margins and customer value.
03
Campaign build
Tight structure, keywords, audiences, negatives and bidding set up properly.
04
Ad creative
Copy, images and short video built to stop the scroll and match the landing page.
05
Conversion tracking
Leads, calls and sales tracked accurately, so platforms optimise for what matters.
06
Optimisation and reports
Weekly management and monthly reporting on leads, cost per acquisition and return on ad spend.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Audit and plan
We review past performance and agree targets based on your economics.
- 2
Build
Tracking first, then campaigns, creative and landing pages.
- 3
Launch and learn
Controlled launch with close monitoring while the platforms learn.
- 4
Scale what works
Budget moves to profitable campaigns, and we test new angles continuously.
Weekly
Campaign optimisation
3
Platforms: Google, Meta, LinkedIn
100%
Of accounts owned by you
Built for
Who this is for.
Businesses that need leads quickly
E-commerce stores scaling sales
B2B firms targeting specific roles
Accounts with high spend and unclear returns
Tools we useGoogle Search ConsoleGA4Google AdsMeta AdsKlaviyoSemrushLooker Studio
Helpful extras
Try it yourself, or see what's built in.
Questions
Paid search & social (PPC), answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
PPC brings results quickly and is great for testing; SEO builds long-term traffic you don't pay for per click. Most businesses benefit from both. Our article on SEO vs PPC explains how to decide.
More in Digital Marketing
The rest of the toolkit.
- 01SEO & technical SEOTechnical fixes, content and authority, measured in rankings, traffic and enquiries, not vanity metrics.
- 02Generative Engine Optimisation (GEO)Make your business the answer AI assistants give, and track how often they do.
- 03Local SEOGoogle Business Profile, reviews and local pages that win the map pack in the areas you serve.
- 04Email marketing automationWelcome, nurture and win-back flows that turn subscribers into customers automatically.
- 05Analytics & conversion trackingGA4, tag management and conversion tracking set up properly, so every decision is based on real data.
- 06Monthly performance reportingPlain-English monthly reports that connect marketing activity to leads and revenue.
From the Journal
Read before you decide.
UI/UX DesignLanding Page Design: 11 Elements That Convert
The 11 elements high-converting landing pages share, from the headline and hero to proof, form design and speed, plus the mistakes that quietly kill conversion.
6 Nov 2026 · 4 min read
Digital MarketingUTM Parameters Explained: How to Track Every Marketing Campaign Properly
If you can't tell which campaign, channel or email actually drove a visit, you can't tell what's working. UTM parameters fix that — here's how to use them without creating analytics chaos.
6 Sept 2026 · 5 min read
Digital MarketingSEO vs PPC: Where Should Your First Marketing Budget Go?
SEO and PPC aren't competitors — but if you can only fund one first, the right answer depends on three specific factors. Here's how to decide.
14 Mar 2026 · 5 min read
Next in Digital Marketing
Email marketing automation
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