01
Invisible in AI answers
Ask an assistant for a recommendation in your field and competitors are named, while you aren't mentioned at all.
05 · Digital Marketing02 of 07
Make your business the answer AI assistants give, and track how often they do.
More buyers now ask an AI assistant who to hire or what to buy. Those assistants recommend businesses they understand and trust. GEO makes your business clear to them, earns the mentions they rely on and tracks how often you're recommended, so you're in the answer, not just the results.
- Major assistants tracked: ChatGPT, Gemini, Perplexity, AI Overviews
- 4
- Major assistants tracked: ChatGPT, Gemini, Perplexity, AI Overviews
- AI visibility tracking
- Monthly
- AI visibility tracking
- Consistent set of facts about your business everywhere
- 1
- Consistent set of facts about your business everywhere
Who's the best designer for a SaaS rebrand?
Assistant
Source · zelvorm.com/work You were recommended
ChatGPTGoogle AI OverviewsPerplexityGeminiEntity optimisationCitable contentBrand mentionsAI visibility trackingChatGPTGoogle AI OverviewsPerplexityGeminiEntity optimisationCitable contentBrand mentionsAI visibility tracking
Sound familiar?
The problems we hear most often before someone asks us about Generative Engine Optimisation (GEO).
02
AI gets your facts wrong
Outdated services, wrong locations or confused brand details appear when assistants describe your business.
03
No way to measure it
Traditional SEO tools don't show AI recommendations, so you can't tell whether anything is improving.
What's included
01
AI visibility audit
We ask leading assistants the questions your buyers ask and record when, where and how you appear.
02
Entity clarity
Consistent facts about your business across your site, profiles and directories, with structured data to match.
03
Citable content
Clear, specific pages and answers that assistants can quote: comparisons, FAQs, data and expert guidance.
04
Mentions that matter
Reviews, directories, industry lists and press that assistants draw on when they recommend.
05
Machine-readable site
Schema, clean HTML, llms.txt and crawler access so AI systems can read your content.
06
Ongoing tracking
Regular checks across assistants, showing how often you're recommended and for which questions.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Benchmark
We test the prompts that matter and record your current AI visibility against competitors.
- 2
Clarify
We fix inconsistent facts and make your site and profiles easy for machines to understand.
- 3
Publish and earn
Content assistants can cite, and mentions on the sources they trust.
- 4
Track
Monthly tracking of recommendations, with the next actions based on what moved.
4
Major assistants tracked: ChatGPT, Gemini, Perplexity, AI Overviews
Monthly
AI visibility tracking
1
Consistent set of facts about your business everywhere
Built for
Who this is for.
Businesses competitors already beat in AI answers
B2B firms whose buyers research with AI
Brands with inconsistent online information
Companies already investing in SEO
Tools we useGoogle Search ConsoleGA4Google AdsMeta AdsKlaviyoSemrushLooker Studio
Helpful extras
Try it yourself, or see what's built in.
Questions
Generative Engine Optimisation (GEO), answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
GEO is the practice of making your business easy for AI assistants to understand, trust and recommend, so you appear in their answers for the questions your customers ask.
More in Digital Marketing
The rest of the toolkit.
- 01SEO & technical SEOTechnical fixes, content and authority, measured in rankings, traffic and enquiries, not vanity metrics.
- 02Local SEOGoogle Business Profile, reviews and local pages that win the map pack in the areas you serve.
- 03Paid search & social (PPC)Google, Meta and LinkedIn campaigns managed for profit, not clicks.
- 04Email marketing automationWelcome, nurture and win-back flows that turn subscribers into customers automatically.
- 05Analytics & conversion trackingGA4, tag management and conversion tracking set up properly, so every decision is based on real data.
- 06Monthly performance reportingPlain-English monthly reports that connect marketing activity to leads and revenue.
From the Journal
Read before you decide.
Digital MarketingHow to Get Your Business Recommended by ChatGPT and Other AI Assistants
Customers now ask AI assistants for recommendations. Practical steps to make your business easier for ChatGPT, Gemini, Perplexity and Claude to understand, trust and cite.
6 Nov 2026 · 4 min read
AI & AutomationWhat Is AI Visibility (GEO) and Why It's Becoming the New SEO
Generative Engine Optimization is the practice of getting mentioned in AI answers, not just ranked in search results. Here's what actually influences it and how to check where you stand.
20 Sept 2026 · 6 min read
Digital MarketingHow AI Overviews Are Changing SEO — What to Do About It in 2026
AI Overviews now appear on the majority of Google searches. Here's what's actually changed for SEO, and the concrete steps that still work.
21 Mar 2026 · 5 min read
Next in Digital Marketing
Local SEO
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