01
Competitors own the map
Businesses with fewer years and worse service appear first because their profiles are more complete and active.
05 · Digital Marketing03 of 07
Google Business Profile, reviews and local pages that win the map pack in the areas you serve.
When someone searches for a service 'near me', the businesses in the map pack get most of the calls. Local SEO makes sure that's you: a complete, active Google Business Profile, consistent details everywhere, location pages that rank and a steady flow of genuine reviews.
- Consistent name, address and phone everywhere
- 1
- Consistent name, address and phone everywhere
- Profile posts and updates
- Weekly
- Profile posts and updates
- Typical time to see map pack movement
- 4–12 wks
- Typical time to see map pack movement
1
Your business
Open now · 0.4 mi
Google Business ProfileMap pack rankingsLocation pagesReview generationLocal citationsNAP consistencyLocal schemaCall and direction trackingGoogle Business ProfileMap pack rankingsLocation pagesReview generationLocal citationsNAP consistencyLocal schemaCall and direction tracking
Sound familiar?
The problems we hear most often before someone asks us about local SEO.
02
Inconsistent details everywhere
Old addresses and phone numbers on directories confuse search engines and customers alike.
03
Few reviews, or old ones
A handful of reviews from years ago can't compete with competitors collecting new ones every week.
What's included
01
Google Business Profile
Categories, services, photos, posts, products and Q&A optimised and kept active.
02
Location pages
Genuinely useful pages for each area you serve, with local proof and clear contact details.
03
Review system
A simple, compliant way to ask happy customers for reviews, and guidance on replying.
04
Citations and consistency
Your name, address and phone number fixed across directories and data aggregators.
05
Local schema
LocalBusiness structured data so search engines understand where and what you serve.
06
Local reporting
Map rankings by area, calls, direction requests and website visits from your profile.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Audit
Profile, citations, reviews, location pages and map rankings across your service area.
- 2
Fix
Inconsistent details corrected, profile completed and schema added.
- 3
Grow
Location pages, regular posts and a review flow that keeps going.
- 4
Track
Map rankings by location and the calls and visits they produce.
1
Consistent name, address and phone everywhere
Weekly
Profile posts and updates
4–12 wks
Typical time to see map pack movement
Built for
Who this is for.
Trades and home services
Clinics, salons and studios
Professional firms with local offices
Multi-location businesses
Tools we useGoogle Search ConsoleGA4Google AdsMeta AdsKlaviyoSemrushLooker Studio
Helpful extras
Try it yourself, or see what's built in.
Questions
Local SEO, answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
Relevance, distance and prominence decide it. A complete, accurate profile in the right categories, consistent details across the web, genuine reviews and a strong website all help.
More in Digital Marketing
The rest of the toolkit.
- 01SEO & technical SEOTechnical fixes, content and authority, measured in rankings, traffic and enquiries, not vanity metrics.
- 02Generative Engine Optimisation (GEO)Make your business the answer AI assistants give, and track how often they do.
- 03Paid search & social (PPC)Google, Meta and LinkedIn campaigns managed for profit, not clicks.
- 04Email marketing automationWelcome, nurture and win-back flows that turn subscribers into customers automatically.
- 05Analytics & conversion trackingGA4, tag management and conversion tracking set up properly, so every decision is based on real data.
- 06Monthly performance reportingPlain-English monthly reports that connect marketing activity to leads and revenue.
From the Journal
Read before you decide.
Digital MarketingHow to Get Your Business Recommended by ChatGPT and Other AI Assistants
Customers now ask AI assistants for recommendations. Practical steps to make your business easier for ChatGPT, Gemini, Perplexity and Claude to understand, trust and cite.
6 Nov 2026 · 4 min read
Web DevelopmentSchema Markup for Beginners: What It Is and Why Google (and AI) Needs It
Schema markup is the structured data that turns a normal page into something search engines and AI assistants can actually understand. Here's how it works and where to start.
5 Jul 2026 · 6 min read
Digital MarketingLocal SEO Checklist for Service Businesses in 2026
A no-fluff local SEO checklist for plumbers, clinics, salons, and every service business that lives or dies by 'near me' searches.
28 Mar 2026 · 5 min read
Next in Digital Marketing
Paid search & social (PPC)
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