01
Numbers nobody trusts
Duplicate events, broken tags and missing conversions produce reports that contradict each other.
05 · Digital Marketing06 of 07
GA4, tag management and conversion tracking set up properly, so every decision is based on real data.
Most analytics setups count visits but miss what matters: which channel, campaign or page actually produced a customer. We set up tracking you can trust, from the first ad click to the enquiry or sale, and present it in dashboards people actually read.
- Measurement plan agreed before setup
- 1
- Measurement plan agreed before setup
- Of conversions tested end to end
- 100%
- Of conversions tested end to end
- With consent mode configured
- GA4
- With consent mode configured
Ad click
Visit
Enquiry
Revenue
Google Analytics 4Google Tag ManagerConversion eventsAd platform pixelsServer-side trackingConsent modeUTM conventionsDashboardsGoogle Analytics 4Google Tag ManagerConversion eventsAd platform pixelsServer-side trackingConsent modeUTM conventionsDashboards
Sound familiar?
The problems we hear most often before someone asks us about analytics & conversion tracking.
02
Every channel claims the credit
Google, Meta and email each report the same sale, so you can't tell what's really working.
03
Consent broke the data
Cookie banners added without consent mode leave big gaps in your reporting.
What's included
01
Tracking audit
What's tracked today, what's broken and what's missing.
02
Measurement plan
Your key actions defined: leads, calls, purchases, sign-ups and the steps before them.
03
GA4 and Tag Manager
Clean setup with events, conversions and ecommerce data configured properly.
04
Ad platform tracking
Google Ads, Meta and LinkedIn conversions set up, with server-side options where useful.
05
Consent mode
Tracking that respects consent choices while keeping data as complete as the rules allow.
06
Dashboards
Clear reports in Looker Studio or GA4 showing the numbers that matter to you.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Audit
We test every tag, event and conversion currently in place.
- 2
Plan
A measurement plan agreed with you before anything is built.
- 3
Implement
Tags, events and integrations set up and tested end to end.
- 4
Report
Dashboards and a walkthrough so your team can use the data confidently.
1
Measurement plan agreed before setup
100%
Of conversions tested end to end
GA4
With consent mode configured
Built for
Who this is for.
Businesses running paid campaigns
Teams with unreliable analytics
E-commerce stores needing revenue data
Companies that recently added a cookie banner
Tools we useGoogle Search ConsoleGA4Google AdsMeta AdsKlaviyoSemrushLooker Studio
Helpful extras
Try it yourself, or see what's built in.
Questions
Analytics & conversion tracking, answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
Most businesses benefit from GA4, especially alongside Google Ads. Privacy-focused alternatives like Plausible or PostHog can suit some sites. We'll recommend what fits.
More in Digital Marketing
The rest of the toolkit.
- 01SEO & technical SEOTechnical fixes, content and authority, measured in rankings, traffic and enquiries, not vanity metrics.
- 02Generative Engine Optimisation (GEO)Make your business the answer AI assistants give, and track how often they do.
- 03Local SEOGoogle Business Profile, reviews and local pages that win the map pack in the areas you serve.
- 04Paid search & social (PPC)Google, Meta and LinkedIn campaigns managed for profit, not clicks.
- 05Email marketing automationWelcome, nurture and win-back flows that turn subscribers into customers automatically.
- 06Monthly performance reportingPlain-English monthly reports that connect marketing activity to leads and revenue.
From the Journal
Read before you decide.
Digital MarketingHow to Measure the ROI of a Website Redesign
Did the new website pay off? How to set a baseline, pick the right metrics, attribute results to specific changes and calculate a website redesign's return on investment.
6 Nov 2026 · 4 min read
Digital MarketingGoogle Search Console for Beginners: The Reports That Actually Matter
Google Search Console is free and tells you how Google sees your site. A beginner's guide to setting it up and the reports worth checking: Performance, Pages, URL Inspection and more.
6 Nov 2026 · 5 min read
Digital MarketingUTM Parameters Explained: How to Track Every Marketing Campaign Properly
If you can't tell which campaign, channel or email actually drove a visit, you can't tell what's working. UTM parameters fix that — here's how to use them without creating analytics chaos.
6 Sept 2026 · 5 min read
Next in Digital Marketing
Monthly performance reporting
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