Skip to content
zelvorm
02 · UI/UX Design02 of 07

Sitemaps, navigation and labels tested with real users, so nobody has to hunt for anything.

If people can't find it, it doesn't exist. Information architecture decides what goes where, what it's called and how it all connects. We design it with your users, using card sorts and tree tests, before anyone argues about colours.

Start a project
What's included
Research methods: inventory, card sort, tree test
3
Research methods: inventory, card sort, tree test
Typical timeline for a website IA
2–3 wks
Typical timeline for a website IA
Content model ready for your CMS
1
Content model ready for your CMS
Home
Services
Pricing
Contact
Information architecture · illustration
SitemapsNavigation designCard sortingTree testingContent modelsLabellingSearch and filtersURL structureSitemapsNavigation designCard sortingTree testingContent modelsLabellingSearch and filtersURL structure
Sound familiar?

The problems we hear most often before someone asks us about information architecture.

01

The menu mirrors the org chart

Navigation organised by department makes sense inside the business and nowhere else. Customers don't know which team owns their problem.

02

Jargon everywhere

Labels written in internal language leave visitors guessing what's behind each link, so they click around and give up.

03

Content keeps piling up

Years of pages with no model behind them create duplicates, dead ends and a search that returns everything and nothing.

What's included

01

Content inventory

A full audit of what exists today, what's used, what's duplicated and what can go.

02

Card sorting

Users group your content in ways that make sense to them, revealing the categories and labels they expect.

03

Sitemap and navigation

A clear hierarchy, main and secondary navigation, and how people move between sections.

04

Tree testing

We test the new structure with real tasks before design starts, and fix what people can't find.

05

Content model

The types of content, their fields and relationships, ready for the CMS and future growth.

06

URL and search plan

Clean URL structure, redirects from old pages and how search and filters should work.

How we do it

You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.

  1. 1

    Audit

    We inventory your content and analytics to see what people look for and where they get lost.

  2. 2

    Sort

    Open and closed card sorts with your users show how they group and name things.

  3. 3

    Structure

    We draft the sitemap, navigation and labels, then refine them together with your team.

  4. 4

    Test

    Tree tests with real tasks measure whether people find things first time, and we iterate until they do.

3

Research methods: inventory, card sort, tree test

2–3 wks

Typical timeline for a website IA

1

Content model ready for your CMS

Built for

Who this is for.

    Large websites with years of content
    Intranets and knowledge bases
    SaaS products adding features fast
    Sites being merged after an acquisition
Tools we useFigmaFigJamMazeHotjarFramerStorybook
Helpful extras

Try it yourself, or see what's built in.

Questions

Information architecture, answered.

Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.

Information architecture is the underlying structure: what content exists, how it's grouped and labelled, and how it relates. Navigation is how that structure is shown to people in menus, links and search.

More in UI/UX Design

The rest of the toolkit.

All of UI/UX Design
From the Journal

Read before you decide.

Digital Marketing

Internal Linking for SEO: A Practical Strategy That Works

Internal links help search engines find, understand and rank your pages. A practical internal linking strategy: topic clusters, anchor text, orphan pages and an easy audit.

6 Nov 2026 · 4 min read

Web Development

The Complete Guide to XML Sitemaps (and the Mistakes That Break Them)

An XML sitemap tells search engines exactly what to crawl — but a broken, oversized or stale one can actively hurt your SEO. Here's how to get it right.

2 Aug 2026 · 5 min read

UI/UX Design

7 UX Mistakes That Are Quietly Killing Your Conversion Rate

Low conversion rates are rarely a traffic problem. Here are seven common UX mistakes that quietly drive visitors away before they convert.

16 May 2026 · 5 min read

Next in UI/UX Design

Wireframes & user flows

Start a project

Tell us what you're building. You'll hear from a human within 24 hours, with an AI Blueprint already waiting.

Start a project
Book a call

contact@zelvorm.com · Avg. response under 24h