01
Conversion is low and nobody knows why
Analytics show where people drop off, not why. Without watching them, teams guess at fixes and hope.
02 · UI/UX Design07 of 07
Moderated and remote testing that shows exactly where people struggle, and what to change.
You can't see your product the way a first-time user does. Usability testing lets you watch real people try to complete real tasks, so you find the confusing labels, hidden buttons and broken flows that are quietly costing you customers.
- Participants per round usually find most major issues
- 5
- Participants per round usually find most major issues
- Typical time from plan to findings
- 1–2 wks
- Typical time from plan to findings
- Of findings rated by severity with a fix
- 100%
- Of findings rated by severity with a fix
Task success
Time on task
Drop-offs
Fixed in round 2
Moderated testingRemote unmoderated testsPrototype testingLive site testingMobile testingAccessibility testingFindings reportPrioritised fixesModerated testingRemote unmoderated testsPrototype testingLive site testingMobile testingAccessibility testingFindings reportPrioritised fixes
Sound familiar?
The problems we hear most often before someone asks us about usability testing.
02
The team is too close to it
Everyone inside knows where everything is. The labels and flows that confuse newcomers are invisible to them.
03
Testing feels too expensive
Big research projects seem out of reach, so products launch without anyone outside the team trying them.
What's included
01
Test plan
Goals, tasks, participants and success measures agreed before any session.
02
Recruitment
Participants who match your audience, from your customers or a panel.
03
Moderated sessions
Live sessions where a researcher guides users through tasks and asks why they do what they do.
04
Unmoderated tests
Remote tests at scale for quick answers on specific questions.
05
Highlight reel
Short clips of the key moments, so your team sees the problems for themselves.
06
Prioritised fixes
Every issue rated by severity and frequency, with a recommended fix for each.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Plan
We agree what to test, the tasks, who to recruit and how we'll judge success.
- 2
Recruit
We find and schedule participants who match your real users.
- 3
Test
Sessions on your live site, app or prototype, recorded with permission.
- 4
Report
Findings, clips and a prioritised fix list, presented to your team.
5
Participants per round usually find most major issues
1–2 wks
Typical time from plan to findings
100%
Of findings rated by severity with a fix
Built for
Who this is for.
Sites and apps with drop-off problems
Products before a big launch
Redesigns that need validating
Teams adding a new flow or checkout
Tools we useFigmaFigJamMazeHotjarFramerStorybook
Helpful extras
Try it yourself, or see what's built in.
Questions
Usability testing, answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
Around five participants per round typically uncover most of the biggest problems. We'd rather run two small rounds, fixing issues in between, than one large one.
More in UI/UX Design
The rest of the toolkit.
- 01User research & personasInterviews, data and personas built on evidence, not on the loudest opinion in the room.
- 02Information architectureSitemaps, navigation and labels tested with real users, so nobody has to hunt for anything.
- 03Wireframes & user flowsEvery screen and every step mapped out, tested and agreed while changes are still cheap.
- 04High-fidelity UI designPolished, accessible screens with every state designed and ready for development.
- 05Interactive prototypesClickable prototypes realistic enough to test with users, show investors and brief developers.
- 06Design systems in FigmaTokens, components and patterns that make every new screen faster, cheaper and consistent.
From the Journal
Read before you decide.
UI/UX DesignSynthetic Users vs Real Usability Testing: What AI Personas Can (and Can't) Tell You
AI personas can test a website in minutes, but they aren't your customers. Here's what synthetic users catch, what they miss and how to combine them with real usability testing.
6 Nov 2026 · 4 min read
UI/UX DesignHow to Run a Website Usability Test Without a Big Budget
You don't need a lab or a research team to run a usability test. A step-by-step method for testing your site with five real users, cheaply.
23 May 2026 · 4 min read
UI/UX Design7 UX Mistakes That Are Quietly Killing Your Conversion Rate
Low conversion rates are rarely a traffic problem. Here are seven common UX mistakes that quietly drive visitors away before they convert.
16 May 2026 · 5 min read
Next in UI/UX Design
User research & personas
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