01
Debating colours before structure
Reviews of polished designs turn into opinions about shades of blue, while the fact that the sign-up flow has a dead end goes unnoticed.
02 · UI/UX Design03 of 07
Every screen and every step mapped out, tested and agreed while changes are still cheap.
Changing a wireframe takes minutes. Changing a built product takes weeks. We map how people move through your site or app, sketch each screen in greyscale and test the flow, so everyone agrees on how it works before anyone debates how it looks.
- Typical timeline, depending on screens
- 1–3 wks
- Typical timeline, depending on screens
- Breakpoints designed: mobile and desktop
- 2
- Breakpoints designed: mobile and desktop
- Of key flows covered, including errors
- 100%
- Of key flows covered, including errors
1 Flow approved
User flowsLow-fidelity wireframesMid-fidelity wireframesResponsive layoutsContent priorityEdge cases and errorsClickable flowsDeveloper notesUser flowsLow-fidelity wireframesMid-fidelity wireframesResponsive layoutsContent priorityEdge cases and errorsClickable flowsDeveloper notes
Sound familiar?
The problems we hear most often before someone asks us about wireframes & user flows.
02
Missing screens discovered in build
Empty states, errors and edge cases nobody designed show up during development, where they're expensive to solve.
03
Flows that make sense to the team only
Steps that seem obvious internally confuse new users, who leave halfway through.
What's included
01
User flow maps
Every path a user can take for key tasks, including decisions, errors and alternative routes.
02
Wireframes for every screen
Greyscale layouts showing content priority and interaction, for desktop and mobile.
03
Content-first layouts
Real or realistic content in the wireframes, so we design around what people actually read.
04
States and edge cases
Empty, loading, error and success states planned, not left for developers to guess.
05
Clickable flow
Wireframes linked into a simple prototype so you can click through the journey yourself.
06
Annotated handover
Notes on behaviour and logic, so design and development start from the same understanding.
How we do it
You follow every step live in Mission Control, your project dashboard: tasks, files, approvals and a launch forecast.
- 1
Map the tasks
We list the jobs users come to do and map the steps for each one.
- 2
Sketch
Fast low-fidelity sketches explore options before we commit to one direction.
- 3
Wireframe
Mid-fidelity wireframes for every screen and state, reviewed with you on the page.
- 4
Test and refine
A quick round of testing on the clickable flow, then fixes before visual design begins.
1–3 wks
Typical timeline, depending on screens
2
Breakpoints designed: mobile and desktop
100%
Of key flows covered, including errors
Built for
Who this is for.
New products and features before design
Redesigns where the journey needs fixing
Teams handing designs to their own developers
Complex forms, onboarding and checkouts
Tools we useFigmaFigJamMazeHotjarFramerStorybook
Helpful extras
Try it yourself, or see what's built in.
Questions
Wireframes & user flows, answered.
Something else on your mind? Ask the Zelvorm Concierge in the corner, or talk to the team.
A wireframe shows structure, content priority and behaviour in greyscale. A mockup adds the visual design: colour, type, imagery and detail. Wireframes come first because structure is cheaper to change.
More in UI/UX Design
The rest of the toolkit.
- 01User research & personasInterviews, data and personas built on evidence, not on the loudest opinion in the room.
- 02Information architectureSitemaps, navigation and labels tested with real users, so nobody has to hunt for anything.
- 03High-fidelity UI designPolished, accessible screens with every state designed and ready for development.
- 04Interactive prototypesClickable prototypes realistic enough to test with users, show investors and brief developers.
- 05Design systems in FigmaTokens, components and patterns that make every new screen faster, cheaper and consistent.
- 06Usability testingModerated and remote testing that shows exactly where people struggle, and what to change.
From the Journal
Read before you decide.
UI/UX DesignLanding Page Design: 11 Elements That Convert
The 11 elements high-converting landing pages share, from the headline and hero to proof, form design and speed, plus the mistakes that quietly kill conversion.
6 Nov 2026 · 4 min read
UI/UX DesignHow to Give Website Design Feedback Your Designer Can Act On
Vague feedback means more revision rounds. Here's how to give clear, specific website design feedback: what to say, what to avoid and a simple format designers love.
6 Nov 2026 · 4 min read
UI/UX DesignWhat's the Difference Between UI and UX Design? A Practical Guide
UI and UX get used interchangeably, but they're different jobs with different failure modes. A clear, practical explanation with real examples.
9 May 2026 · 5 min read
Next in UI/UX Design
High-fidelity UI design
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